About us
More than a clothing label: a movement for the people who live for music and the underground.
Welcome to iAM
iAM is more than just a clothing brand. It is a movement that celebrates the unity and energy that music and fashion bring. We don't exist to fill a gap; we stand to represent a community that honours love, respect and the pulse of underground culture. iAM is a testament to the bond we share, where fashion becomes the language of connection and expression.
Anuj Murarka
I'm Anuj Murarka, and iAM was born from my love for music and the underground culture. What began as a personal expression, creating my own outfits for events, quickly became something more when people started requesting similar custom-made pieces.
iAM is a brand that emerged not for me, but from the community, by the community and for the community. It represents our collective identity and the shared passion for music and fashion that unites us all.
Why iAM?
iAM is a brand that's all about you. For those who live and breathe music, who feel the beats in their veins and embody the underground culture, iAM is your canvas. Wearing iAM isn't just about putting on clothes; it's about expressing who you are and how deeply you respect the culture and music that define you. We're here because of you: you are the culture, you are the music, and iAM is your representation.
The name
iAM takes its name from Anuj's own initials. i, Anuj Murarka: iAM. Driven by a never-say-never attitude, he set out to make a label designed not just by him, but for you to be unequivocally yourself. Inclusivity is the principle behind everything it does.
On film
Have yours made.
Anything in the line, rebuilt to your measure. Or something that does not exist yet: bring the sketch, the reference, the night you are dressing for.
- BriefYou send the brief: a sketch, a photo, an occasion, your measurements.
- PatternWe draw the pattern, panels and hardware, and agree it with you before cutting.
- MakeCut and stitched by hand in the Mumbai studio, to the pattern you approved.
- DeliverFinished, checked and shipped to you.