ABOUT US
Welcome to IAM
IAM is more than just a clothing brand—it’s a movement that celebrates the unity and energy that music and fashion bring. We don’t exist to fill a gap; we stand to represent a community that honors love, respect, and the pulse of underground culture. IAM is a testament to the bond we share, where fashion becomes the language of connection and expression.
WHY IAM?
IAM is a brand that’s all about you. For those who live and breathe music, who feel the beats in their veins and embody the underground culture, IAM is your canvas. Wearing IAM isn’t just about putting on clothes; it’s about expressing who you are and how deeply you respect the culture and music that define you. We’re here because of you—because you are the culture, you are the music, and IAM is your representation.
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About the Founder:
ANUJ MURARKA
I’m Anuj Murarka, and I AM was born from my love for music and the underground culture. What began as a personal expression—creating my own outfits for events—quickly became something more when people started requesting similar custom made pieces .
IAM is a brand that emerged not for me, but from the community, by the community, and for the community. It represents our collective identity and the shared passion for music and fashion that unites us all.