From Yo Yo Honey Singh to Sunny Leone: The Celebrities Who Wear iAM

Mumbai, November 2026. iAM, the Mumbai couture-streetwear label founded by designer Anuj Murarka, has grown from dressing India's underground rave scene to dressing some of the country's biggest names in music and entertainment. Here is every celebrity, artist and creator who has worn iAM so far, and the pieces they chose.

Featured in Cosmopolitan UK

In the Feb/March 2026 edition, iAM was featured in Cosmopolitan UK, its first appearance in an international fashion magazine. The shoot starred model Sagar Kadam and was photographed by @moonlightkid.jpg.

Yo Yo Honey Singh wears iAM Satron pants

In December 2024, Yo Yo Honey Singh was spotted in iAM's Satron pants, a Saturn-inspired design from the label's Rave Rangers collection. Watch on Instagram.

Yo Yo Honey Singh in iAM Satron pants, on Instagram

Guru Randhawa wears iAM Venotron and Uratron in his music videos

In March 2025, Guru Randhawa wore not one but two iAM Rave Rangers pants in his music videos: Venotron, in black and red denim with eyelets, and Uratron, with utility pockets and reflective eyelets. Watch on Instagram.

Guru Randhawa in iAM Venotron and Uratron pants, on Instagram

Sunny Leone in the iAM Overdrive set

In July 2026, Sunny Leone wore iAM's Overdrive set, heavy-weight denim with bold yellow stripes. See the look.

Sunny Leone in the iAM Overdrive set, on Instagram

Remo D'Souza in iAM

Choreographer and film director Remo D'Souza has worn iAM twice: a custom iAM outfit in January 2024, and iAM Venotron pants on an Amazon MX Player show in February 2025. See the look.

Salim Merchant celebrates his birthday in iAM

In March 2026, composer Salim Merchant marked his birthday in the iAM Maze Matrix set. Watch on Instagram.

Rashmeet Kaur performs in the iAM Night Shifter set

Singer Rashmeet Kaur took the stage in iAM's Night Shifter set in March 2026. Watch on Instagram.

Darshan Raval, Ipsitaa and MC Square

Singer Darshan Raval wore iAM custom in February 2024. Singer Ipsitaa wore iAM Uratron pants with the Midnight Muse bralette in April 2026. Rapper MC Square wore iAM Rave Rangers pieces and iAM gloves at Spotify India's 91 Rap event in November 2024.

On India's Got Latent

In August 2026, Mashaal appeared on stage on India's Got Latent in Label iAM, with Outstation.

Creators: Ankush Bahuguna, Mahesh Keshwala, Ashi Khanna and more

Creators wearing iAM include Ankush Bahuguna in the Skyline Drift set, Mahesh Keshwala in the Overdrive jacket, Ashi Khanna in the Satron statement piece, Aarush Bhola in the Night Shifter set, Kaashvi in the Interference bodysuit, and Vaishnavi Andhale at Lakmé Fashion Week.

The DJs who started it

Before the celebrities came the DJs. iAM began on the dance floor, and artists such as Ana Lilia, DJ Tasha, Profanayty (for her DGTL set), Harsh Bohra, Ajna and Seventh Sea have all played in iAM.

About iAM

iAM by Anuj Murarka is a Mumbai couture-streetwear label making statement outfits for raves, music festivals and the stage. Every piece is cut and stitched by hand to order in its Goregaon studio, in sizes XS to XL or made to measure. See all of iAM's press and celebrity looks on the Press & Worn By page.

Press contact: Info@ianujmurarka.com · Instagram @label_iam