Press & Worn By

iAM by Anuj Murarka is a Mumbai couture-streetwear label making statement outfits for raves, music festivals and the stage. Self-taught designer Anuj Murarka started by making outfits for himself to wear to raves, until people on the dance floor asked for their own. He founded iAM on 4 December 2022 as a made-to-order label for concerts, techno events, sundowners and festivals in India and abroad, and for custom DJ and artist looks. A year later, iAM launched its website with a capsule collection for a wider audience. Every piece is still handmade by iAM's in-house artisans in its Mumbai workshop, and an intricate set takes around 30 hours. This page collects iAM's press coverage and the artists, celebrities and creators who have worn the label.

As featured in Cosmopolitan UK

iAM was featured in Cosmopolitan UK, Feb/March 2026 edition. It was the label's first appearance in an international fashion magazine. Model: Sagar Kadam. Photographer: @moonlightkid.jpg. See the feature on Instagram.

Celebrities who have worn iAM

Yo Yo Honey Singh in iAM Satron pants

Yo Yo Honey Singh was spotted wearing iAM's Satron pants from the Rave Rangers collection (December 2024). View post

Guru Randhawa in iAM Venotron and Uratron pants

Guru Randhawa wore two pairs of iAM Rave Rangers pants, Venotron and Uratron, in his music videos (March 2025). View post

Sunny Leone in the iAM Overdrive set

Sunny Leone wore the iAM Overdrive set (July 2026). View post

Remo D'Souza in iAM

Choreographer and director Remo D'Souza wore a custom iAM outfit (January 2024). He later wore iAM Venotron pants on an Amazon MX Player show (February 2025). View post (2024) · View post (2025)

Salim Merchant in the iAM Maze Matrix set

Composer Salim Merchant celebrated his birthday in the iAM Maze Matrix set (March 2026). View post

Rashmeet Kaur on stage in the iAM Night Shifter set

Singer Rashmeet Kaur performed on stage in the iAM Night Shifter set (March 2026). View post

Darshan Raval in iAM

Singer Darshan Raval wore iAM custom (February 2024). View post

Ipsitaa in iAM Uratron pants and the Midnight Muse bralette

Singer Ipsitaa wore iAM Uratron pants with the Midnight Muse bralette, styled by Sagar (April 2026). View post

MC Square at Spotify India's 91 Rap event

MC Square and Bea Ferozi wore iAM Rave Rangers pieces, iAM logo pieces and iAM gloves at Spotify India's 91 Rap event (November 2024). View post

Mashaal on India's Got Latent

Mashaal appeared on stage on India's Got Latent in Label iAM, with Outstation (August 2026). View post

Creators and influencers in iAM

DJs and electronic artists in iAM

  • Ana Lilia in a custom iAM outfit at Anti-Social (September 2024), and again in February 2026. View post
  • DJ Tasha in the new iAM collection teaser (October 2026). View post
  • Profanayty in a custom iAM fit for her DGTL set (October 2025). View post
  • Harsh Bohra in iAM custom on the decks (May 2024). View post
  • Ajna (July 2024). View post
  • Seventh Sea (July 2024). View post
  • Jigar Thakkar in the Blaze Bull set, EDC Thailand 2026. View post

Events

  • Lakmé Fashion Week, March 2024
  • Indian Sneaker Festival, Delhi, June 2024
  • Spotify India 91 Rap, November 2024
  • IAM x Sounds Good, February 2025
  • Voodoo Valley Festival by Dancedelic, June 2025
  • India's Got Latent, August 2026

Frequently asked questions

Which celebrities have worn iAM?

iAM has been worn by Yo Yo Honey Singh, Guru Randhawa, Sunny Leone, Remo D'Souza, Salim Merchant, Rashmeet Kaur, Darshan Raval, Ipsitaa and MC Square, along with creators such as Ankush Bahuguna, Mahesh Keshwala and Ashi Khanna.

Which iAM pants did Yo Yo Honey Singh and Guru Randhawa wear?

Yo Yo Honey Singh wore the Satron pants. Guru Randhawa wore the Venotron and Uratron pants in his music videos. All three are from iAM's Rave Rangers collection.

Has iAM been featured in a magazine?

Yes. iAM was featured in Cosmopolitan UK, Feb/March 2026 edition.

When was iAM founded?

iAM was founded in Mumbai on 4 December 2022 by designer Anuj Murarka.

Can I order the same outfit a celebrity wore?

Yes. Every iAM piece is made to order in Mumbai, in sizes XS to XL or made to your measurements. Contact us for a custom order.

Press contact

For interviews, samples and studio visits, email Info@ianujmurarka.com or DM @label_iam on Instagram.

High-resolution images: download from Google Drive. Free for editorial use with the credit "Courtesy of iAM / @label_iam".